Download Essay Get Full Essay Get access to this section to get all the help you need with your essay and educational goals. This case describes the evolution of an innovative, entrepreneurial firm in the medical technology industry. To prepare for the initial discussion, please answer the questions at the end of this case.
Founding InDr. Casper 47a radiologist, had trained at Johns Hopkins medical school and, after a research fellowship at Harvard Medical School, joined a private practice in Florida. Casper specialized in the use of imaging systems for the medical practice. Over time, he had experimented with different procedures, such as ultrasounds and x-ray, until he became interested in a new technology based on sending electronic impulses through electrodes attached to the skin Ath microtechnologies inc a observing how these impulses changed as they went through the body.
Together with John Frost—an engineer who specialized in digital imaging for medical applications— Casper perfected the technology, reducing its cost and improving its resolution.
Both founders anticipated a significant market potential for their product. Relatively low cost combined with improved image quality made it a very attractive alternative for applications where other imaging systems were prohibitively expensive to use.
With these expectations, they convinced a group of doctors to invest in the venture. InATH MicroTechnologies received regulatory approval to market its first product—an imaging system to work in conjunction with minimally invasive surgical procedures. The business plan anticipated the introduction of new products with increased image resolution and a broader range of applications to pull the company into profitability by the end of During this period, all the cash of the business would be invested in product development, production tooling, and marketing.
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The product was launched in December and gained a toehold in the marketplace. Additional managers, scientists, and marketing personnel were hired.
Some were given equity positions in the company in lieu of fully competitive salaries.ATH MicroTechnologies Inc. (A): Making the Numbers ATH MicroTechnologies: Making the Numbers, Spanish Version ATH MicroTechnologies Inc. (D) ATH MicroTechnologies Inc. (A) ATH MicroTechnologies Inc.
(B) ATH MicroTechnologies Inc. (E) ATH MicroTechnologies Inc.
(C) ATH MicroTechnologies Inc. ATH MicroTechnologies Inc. ATH Micro Technology. Harvard Business Case Studies Solutions - Assignment Help. ATH MicroTechnologies, Inc. (A): Making the Numbers, Chinese Version is a Harvard Business (HBR) Case Study on Innovation & Entrepreneurship, Fern Fort University provides HBR case study assignment help for just $ Our case solution is based on Case Study Method expertise & our global insights.
Teaching Note for , , , , . and . Founding In , Dr. Charles Casper and John Frost founded ATH MicroTechnologies, Inc. to develop, manufacture, and sell a new medical imaging product. Dr. Casper (47), a radiologist, had trained at Johns Hopkins medical school and, after a research fellowship at Harvard Medical School, joined a private practice in Florida.
Ath microtechnologies 1. evolution of an innovative, entrepreneurial firm in the medical technology industry 2. Success and failuresof a firm depend on the.
In , Dr. Charles Casper and John Frost founded ATH MicroTechnologies Inc. to develop, manufacture, and sell a new medical imaging product. Dr.
Dr. Casper (47), a radiologist, had trained at Johns Hopkins medical school and, after a research fellowship at Harvard Medical School, joined a private practice in Florida.