Advertising Effectiveness by Jerry W.
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Journal of Advertising. Impact Factor.
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Advances in Consumer Research Volume 18, Pages THE EFFECTS OF ADVERTISING CONTEXT ON CONSUMER RESPONSES.
Amna Kirmani, Duke University. Youjae Yi, The University of Michigan. ABSTRACT - This paper provides a summary of a special topic session organized to address how consumers' responses can vary as a function of advertising context.
research has largely focused on (1) defining what it is through the explanation of new terminology and concepts that makeup its foundations, and (2) exploring the impact of a company’s integration of social media on consumer behavior.
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The Degenerative Influence of Advertising on Society - Advertising is designed to foster a desire to purchase goods and services, yet it is much deeper than that—advertising is a system of effective manipulation that .